Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Its use for advertisement is rampant. Building of brands is also happening online. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want only some parts of your life revealed. How is this possible?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a way around this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.